Customer as Hero

Your organisation has compelling capabilities and genuine value to offer. You're doing good work that makes a real difference. But when you talk about what you do something gets lost in translation - your narratives don't seem to land with the impact they should. People nod politely but don't lean forward with genuine interest.

Every organisation tells stories about what they do and why it matters. Customer as Hero teaches your team to tell stories that put the customer at the centre. We examine your organisation, your winning aspiration, and your strategic choices through your customer's eyes to create stories that resonate because your audience can see themselves in them.

Only available as part of The Reqlarity Bundle

Our approach

workshop 1: the framework

Learn the Customer as Hero approach to storytelling. Learn how to understand your audience’s motives, the journey you will help them on, their challenges and aspirations. Understanding their ‘epic journey’ is the foundation for positioning your organisation as their indispensable trusted guide.

workshop 2: apply to your organisation

We will use your winning strategy as the live case - you will craft stories to test in real conversations and communications. Whether you’re building case studies, crafting your elevator pitch, or simply equipping your team for those summer BBQ chats - you’ll bring clarity and purpose to your communications.

coaching & refinement

Ongoing support as your team uses the framework in practice, testing and refining until customer-centred storytelling becomes natural.

What we will build, together

We'll examine your organisation and strategic choices through your customer's eyes to craft narratives that truly resonate.

Your team will master telling stories where customers see themselves as the protagonist and your organisation as their trusted guide.

You get:

Customer as Hero digital templates and framework
Customer journey mapping tools
Story bank aligned with your winning strategy
Implementation guidelines for different communication contexts
Team learning sessions (supported by individual coaching for leaders)

How your organisation will be different

You will naturally create compelling customer narratives anchored in your winning strategy.

Enhanced storytelling capability your people can apply in any context, and internal alignment as everyone tells the same customer-centred story.

External resonance as customers and stakeholders connect with narratives in which they're the protagonist and you are their indispensable guide.